S

YOUR IDEA SHOULD SAY SPECIFIC
WHAT IS TO BE ACHIEVED

M

YOUR IDEA SHOULD BE MEASURABLE
THUS IT IS POSSIBLE TO DETERMINE
WEATHER IT HAS BEEN ACHIEVED

A

YOUR IDEA SHOULD BE ACHIEVABLE
GIVEN THE CIRCUMSTANCES IN WHICH IT IS SET
AND THE RESOURCES AVAILABLE TO THE BUSINESS

R

YOUR IDEA SHOULD BE RELEVANT TO YOU
AND THE WHOLE TEAM

T

YOUR IDEA SHOULD BE TIME BOUND
THESE DEADLINES NEED TO BE REALISTIC